Patience

Originally uploaded by RottieLover♥

Dear mommy,

After being successful in a few marketing/sales jobs, I learned the secret to closing deals.

While working for Budweiser as a marketing rep, I failed miserably at the beginning. My goal was to visit clubs and restaurants and arrange promotional events.

“Mr. Robinson, I would like to come in Saturday night. I will hire two Bud girls so that they can entertain the customer.”

I failed.

The spot was given to a competitor.

Instead, I tried the So What Theory.

“Mr. Robinson, I will hire two Bud Girls for the event Saturday. Last week, Ace Restaurant and Bar saw a 40% increase in drink revenue. The Bud Girls attract customers to come in.”

Bingo!
Success.

Often, I listen to sales people ramble about business ideas.
I am like SO WHAT!!

Are you going to make money for me?
Are you helping my company reduce overhead cost by 30%?

Speak in terms that attract attention, next communicate the benefit for the client.

Rayfil Wong
P.S. thanks to Brian Quan for teaching me this tip

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