{ Rayfil Wong | self development :: linbowing }
Office 2010 the Movie: Microsoft Adds humor to brand

This is a Winner! The Microsoft Word commercial is action packed and funny.

This is a Loser!. Simply using celebrities such as Bill Gates and Jerry Seinfield does not further connect the brand with the customer base.

Apple has always done it right by communicating their competitive advantages over Microsoft in their short and charming ads.

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