A few days ago, Jay Leno was on Jimmy Kimmel Live! Leno heightened my senses when he mentioned the Burger King Gold Card.

Burger King Gold Card entitles the holder to an endless supply of free food.
Leno also treated the patrons lining up in back of him to a free meal.

Other celebrities including House star Hugh Laurie has one.
On a visit to Burger King, he said in an interview

“He was not impressed that I was on The Tonight Show or even that I was driving a Porsche Carrera GT. He was more impressed with this piece of plastic.”

Speaking of cars enthusiasts, Leno is known to be an avid car collector. Check out his rides in Leno’s Garage.

Burger King has been know in the QSR (Quick Service Restaurant) industry to use clever tactics to gain buzz including burger scented cologne. Recent searches for “Burger King Gold Card” has spiked after Leno’s mention.

Sources: the Insider