In the multi-billion dollar beverage industry, Mountain Dew is “thinking outside the box” and getting fans involved. Consumers can submit ideas to the kick-off event at Dewmocracy Volatage

Earlier this year, the Mountain Dew marketing campaign included a competition to determine the flavor, name, and look of the next drink.
Supernova (Dew with a blast of strawberry melon flavor and ginseng) was the winner.

Giveaways: Mountain Dew representatives have sent me Mountain Dew
- caps
- light up pens
- USB memory wrist band

Any readers interested in the giveaways, let me know by Oct 11th.

*Also, read about Amp energy drink and marketing strategy.

Save 50% off Dinner of the Month Club Purchase. Use the code DISCOVER. Valid 10/7/08 through 10/12/08.