{ Rayfil Wong | self development :: linbowing }
Burger King: Using Soccer to target market

In a mighty attempt to reach the Hispanic market, Burger King has launched Football Kingdom, an interactive event for fans to interact.

Participants can receive give aways.
Music and food along with a soccer skills challenge will be involved.

With the coveted Hispanic market, Burger King is running an effective campaign that caters to their customer base, using soccer as an entertaining theme.

August 4, 2008 | Filed under just for fun.

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