Last week, I went Martin Yan’s (“Yan Can Cook”) office. My job was to consult his staff about innovation for his new culinary school in China. As a food addict in middle school, I still remember opt not watching cartoons and tune to PBS. I still remember watching Yan magically perform his knife skills.

Words to describe Yan: energetic, funny, and engaging. He needs to translate these emotions to his blog. With a limited budget, I advised them to start a blog which is a cost effective marketing tool.

3 Must Do’s for blogging

*Keep things short. Don’t use long paragraphs, many people skip them. Also, usability experts claim that we read 30%slower on the screen versus the paper.
*Write in fragments. This creates a fast tempo. Justin, a strong Campusfork fan, sent me a great article Lazy Bastard by Agger:How We Read Online.
* Design matters, a lot. Ipod’s dominant the music player market because of its cool design and easy to use. So before you design your blog, do us all a favor and read Don’t Make Me Think.This books talks about how to make your website easy to use.

Closing:When I consult people about building a blog, I tell them to think about their recent visit to the local supermarket. It’s 5:30pm and you have to grab the golden potluck dish for the dinner party at 6pm. Skidding down the isles, you hunt for the frozen enchilada but end up in the ice cream isle.

Point:Make things,
EASY to Read
EASY to Find
EASY to Use

Nick, my blog developer told me, “Content is King and marketing is queen.” So write for your audience, not yourself.