Time magazine wrote a good article on menu design titled I’ll Have That Typeface on the Menu by Caplan. Some restaurants are describing dishes with sophisticated words to achieve two goals. 1) Paint the dish as an upscale dish 2) Charge more since the description of the dish appear to take more time In reality, [...]
(pictures:chocolate bars, hot chocolate, nibs, cocoa butter) Last week, I had a hint what it felt to be Charlie from the Chocalate Factory. After a delightful tour of the Takara sake factor, my buddies and I skipped over to Scharffenberger, a premium chocolate maker. One step into the factory, I can smell the nutty flavors [...]