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This past Saturday, we celebrated my friend Mark’s graduation from UC Berkeley at Sam Won, a Korean BBQ restaurant in Oakland. My previous visit was around 8 years ago. My first dive into covering Korean BBQ featured Palace BBQ, an- all- you can eat meat feast in Sunnyvale. (Palace BBQ blog)

Ambiance.Located in a small plaza, the location reminds me of the Korean restaurant in Korean town in Los Angeles. A pool hall awaits diners after their hefty beef intake.

Food. As the host, Mark ordered an array of unique dishes. The bbq meat he ordered allowed the meat to play center stage. Unlike most Korean beef I have had, the meat he ordered were not marinated in the traditional sweet sauce. Coming forward in taste, the natural sweetness of beef was featured. Diffusing the hot temperature of the beef from the scorching flames, a lettuce wrap along with some sprouts did the trick. The honeycomb tripe has a chewy texture worth trying. The side dishes balanced out the otherwise over indulgent of meat. The kimchi was a spicy delight along with crunchy cucumbers and sprouts. For thrill seekers, try the raw beef dish mixed with raw eggs and a sweet sauce. For me, I think that beef is meant to be cooked since the texture enhances the flavor. Another dish worth trying is the cold noodle dish. Chewy noodles soak in a cold soup mixture amplified with pungent mustard. Cucumbers add crunch to this dish and best eaten on a sunny day.

Korean cuisine can be costly. My suggestion is to head down to Palace BBQ and have an all you can eat meat feast.

Restaurant consultant.Like any cook – it- yourself restaurants, the labor cost is kept low since the customers are the chef. While beef prices have been on the rise, the side dishes such as cucumbers and sprout are not costly. With a limited number of ingredients used, restaurant owners are able to negotiate a high volume and value pricing plan. For instance, the restaurant owner can “lock” in on the price of short beef ribs since he/she can predict the quantity they will use. Hi volume, lower pricing. With the exception of Sorabol Restaurants,few Korean restaurants have reach main stream. Sorabol restaurants can be found at a number of shopping mall food courts.

Sam Won
2600 Telegraph Ave
(between 26th St & 27th St)
Oakland, CA 94612
(510) 834-5757
Mon-Sun 11:00 a.m.-12:00 a.m.

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