Nicknamed the “Sandwich King,” I have had all types. As a food snob, I am peculiar to the bread, seasoning, fixings, and everything else. Before journeying down to L.A., my friends Steve J and Jeff S suggests that I eat at The Hat.
Living in Pasadena, Praise the Lord, I was only a few blocks away from one.

On a quiet leafy street, the Hat charms patrons with its retro diner architecture. The wooden tables and diner font menu portray more a truck stop eatery. One step into the eatery, I can hear the sizzle from the greasy pan grill. I order the pastrami sandwich ($7), cleverly wrapped in a yellow shaded paper wrap. The wrap acts more as a security blanket rescuing the juices from the blushing meat.

Food.
With a soft French roll the blushing meat is juicy and savory. Lined up in ribbons, the texture of the meat is delicate. I close my eyes, pause, and proclaim
“I’m in sandwich heaven!”
Yellow mustard provides the needed tartness and spiciness. A few slabs of mayo add a rich creamy texture, but don’t forget hot peppers for added spice and crunch.

Consultant Hat.
The Hat will remain a Los Angeles favorite. Although the restaurant can grow (scale) to a franchise, its main draw is because it can only be found in Los Angeles making the eatery a destination. Krispy Kreme lost its appeal when it was no longer available in certain destinations. The sugary donut eatery grew too fast and eventually was distributed in local super market losing its luster.
The key to any food items success is (buzz) + (word of mouth marketing). As for branding, the Hat is not so much a catchy or cool name. Try “Pat’s Patrami.”